Structure per Jennie: A/B price test via Meta's A/B testing tool ($50 each), C personalization, D comfort & fit, E quiz with its own budget. Same landing page and offer everywhere. Primary metric: cost per landing-page view. Read-only lookups on act_1468784101549109; nothing created or activated.
Picked by lifetime spend + results among $299-era ads: S03-B_The-smaller-foot_05 — top non-cohort spender of the SPD 240 batch, and the cohort winner alternative (FitX-Ad-Cohort-Personalization-unique, $244 across two campaigns) was verified frame-by-frame to have no $299 on-screen, so it cannot serve a price A/B.
| Value | |
|---|---|
| Ad | S03-B_The-smaller-foot_05 | purchase — ad_id 120250361190460614 |
| Ad set / campaign | 120250361164780614 (S03 Left and right feet differ) / 120250361155140614 (Deposit Purchase | SPD 240 + Hooks | CBO $100 | 2026-09-12) |
| creative_id | 757951480746798 |
| Lifetime numbers | $84.46 · 1,116 imp · 48 clicks · 22 landing-page views ($3.84/LPV) · 72 thruplays |
| $299 on-screen | Verified present from ~11s to end ("FIND YOUR FITX FIT $299") |
| A (preview) | Exact running final, untouched: batch-v6/ads/negative/S03-B_05.mp4 |
| B (preview) | Same montage + same VO + same captions, only the $299 word removed from the caption overlay, re-rendered and re-burned. Verified frame-identical captions minus price. |
Note: honoring "do not edit ads that are already running" — B is a new video file for a new ad, not an edit of the live ad. The A/B split-test setup (2 cells, $50/cell, landing-page-view optimization) is a later Meta write, not done in this preview.
| Set | Ad | Cut | Voice | Source |
|---|---|---|---|---|
| C Personalization | PA — Your feet, your fit | 15s + 30s | Eve | Jennie's C15/C30 scripts, spoken-English rework |
| D Comfort & fit | FA — Comfort is personal | 15s + 30s | Marissa | Jennie's D15/D30 scripts, spoken-English rework |
Compare C and D against B on cost per landing-page view. The PB / FB second angles from the earlier 3-set brief are kept in the grid as backups, marked "not in test".
Quiz version of C15 = PA-15 base creative + quiz end-card; quiz version of D15 = FA-15 + quiz end-card. Each compares against its matching 15s non-quiz ad. The end-card ("Which fit are you? Take the 30-second quiz.") is a placeholder pending the real quiz interaction spec / URL.
01-C02 120250469672180614 ($86.70, 9.6% CTR) and 01-C05 120250469674000614 ($104.20) remain the weekend top performers of the Sep 18 campaign but carry no $299, so they are out of the price A/B. Available if Jennie wants a second benchmark.
Masters: /root/fitx/batch1/jennie-3sets/sets/ (VPS). 720p copies serve this page. No Meta writes, no SharePoint upload.